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Based on the concept: "Sometimes it's all you need to wear", their mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera's new perfume. Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online.

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to miss christina aguilera.
HOW FUN.
the week turned out 4 beautiful songs,four new mates,several new dog loves,fine dining,followed by super mario,apples to apples and a game of pool.
i lost unwaiveringly.
gratefully,i'm a demon at scrabble,and i've challenged her to a tournament.
i can never be a better singer than her,but i sure can hope to get the word 'hexagons' on a triple word score,you feel me?
i definitely pooped my pants when she first sang out loud in the room with us.
little prickles stood up all over me,and marched first up,then down,then up again.
when i heard 'beautiful' in david's car for the first time,i remember thinking,this is the best song i can remember hearing maybe ever,who is it?
it didn't surprise me at all when he said 'christina aguilera',but it does surprise me that just a few years later,i find myself collaborating with the voice that brought that song to life.
i love her.
she's a nice person.
a good person.
an awesome mama.
an incredible talent.
incredibly professional.
a feminist.
a rad role model for women who want to believe we can have it all,do it all.
and we share the same birthday which means, according to the playground rules i like to live by, xtina and i are in grade 1 at school,and she is my new best friend.

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http://www.spin.com/articles/sia-work-christina-aguilera-new-album

"I'm going to write with Christina Aguilera in mid-September for her next album," Sia told SPIN.com. "I think she's rad!" Sia and Aguilera have yet to meet, but have talked about the collaboration over the phone.

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(read blog here) http://www.siamusic.net/blog

sam (dixon) and i spent the day.... on call to miss christina aguilera. HOW FUN. the week turned out 4 beautiful songs.

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http://www.pitchforkmedia.com/articl...frapp-ladytron

As for Ladytron, we've been able to confirm that the electro group has indeed been communicating with Aguilera about working together early next year.

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TVGB: What are you working on now?

RW: We are working with Christina Aguilera on some tracks for her new record. Very excited about this for this year.

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The 'Dirrty' singer has been working with her favourite band, electro pop outfit Ladytron, to help her develop a "softer vocal sound".

Ladytron founder, Daniel Hunt, said: "She's an absolutely amazing singer but one of the things she talked about was working with a softer vocal sound, so I think the stuff we do will feature simpler melodies."

"We first heard that we were one of Christina's favorite bands last summer. We were thrilled. So we went over to Los Angeles to meet her in December where she identified the type of Ladytron songs that she liked. We were impressed because she had a real deep knowledge of our music - album tracks, not just the singles."

A live collaboration between Christina and the band has not been ruled out, with Ladytron keen to show off their work onstage. "We're going to finish off some more tunes with her in March.

"We haven't discussed performing together but I'd love for us to do something - maybe be her backing band for a show or two."

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Come 1am, The Hot Melts are still pinballing excitably around Korova despite having claimed to be on their way to a rehearsal five hours previously. Meanwhile Reuben is holding court at the bar, even though he's just returned from LA where he and Danny were writing songs with Cristina Aguilera.